In the heart of Seoul, where the pulse of street art beats in unison with the rhythm of bustling life, Pinkpeanut emerged as a street fashion brand that embodies the spirit of urban elegance and playful boldness. The name “Pinkpeanut” itself is a whimsical ode to the unexpected – a blend of softness (pink) with a hint of quirkiness (peanut).
Task
Establishing a firm brand identity for a street fashion brand