We Are
From
Hwanghak.
HISTORY
Hwanghak-dong has a long history of craftsmanship, once known for its vibrant furniture street and skilled artisans. But in recent years, the area has seen a decline, accelerated by the pandemic and the rise of mass-produced furniture brands.
GOAL
By tapping into renewed interest in local identity and unique experiences, Hwanghak Casual aims to bring new energy to Hwanghak's furniture street—encouraging both local engagement and broader interest in the neighborhood's future.


BRAND
Hwanghak Casual is a local workwear brand that reinterprets this legacy through the lens of contemporary everyday work. As DIY culture and casual workwear evolve, the brand reflects this shift while staying rooted in the materiality and mindset of craft.

SYMBOL
The name "Hwanghak" translates to "Yellow Crane" in Korean—a symbol of grace, resilience, and longevity. Our brand mark reimagines this crane in a bold, angular form, embodying both tradition and the energy of ongoing work. It serves as a visual anchor for the brand's mission: to revive Hwanghak's creative spirit and invite a new generation to engage with the local culture.
Just like the crafters of Hwanghak

We dismantle and reassemble
After exploring Hwanghak-dong, we found crafters breaking apart old furnitures. The woods and metals that were once part of someones memories were then reassembled as new products awaiting for a new family.
Dismantle and Reassemble.
These are our core value.

With various samples and design sketches, we went out to sewing factories in Jung-gu*.
*
Jung-gu is a district in the heart of Seoul which Hwanghak-dong is a part of. Other
areas in Jung-gu includes: Chamsin-dong, famous for its sewing factories, and Chungmuro,
where print houses are located.

Work Casually
Wear Crafty



Functional




yet also

Flexible
MOLLE
A MOLLE system (Modular Lightweight Load-carrying Equipment) allows you to attach and detach pockets of various sizes and shapes wherever you need them. Commonly used in military gear, we believe this feature is also highly effective for workwear.

RECYCLED
Hwanghak Casual's jumpsuit is made from recycled denim fabric. By reusing materials that have lost their original purpose, we hope to symbolize the revival of Hwanghak-dong. This also represents Hwanghak Casual's commitment to sustainable craftsmanship.

Signature Line
For your craft life.

HH.Jumpsuit
Desnim | Size A/B

Casual Line
For your daily life.
HH.Sweatshirt
Black | Size S-XL

HH.Tshirt
White | Size S-XL

HH.Ballcap
Yellow | Free Size
