Even though it is a service used by a large number of the Seoul population, there were inconveniences as a user while using the official Seoul Bike app. To solve this, we proposed new features and worked on improving the user experience.
Task
Improving the usability and interface of an existing service
Seoul Bike is a public bicycle app operated by the Seoul Metropolitan Government.
Background
It aims to promote the use of bicycles as a means of everyday transportation, thereby contributing to a healthier society and enhancing the quality of life for its citizens.
Seoul Bike, Seoul's bicycle sharing system, began its pilot operation in 2014 and has since become widely used throughout Seoul, to the extent that these bicycles can now be seen everywhere in the city. Although significant efforts have been made and most services have improved, there are still shortcomings in the app's usability.
Therefore, we chose this as an app to improve through an in-class project, not only to solidify its brand position but also to enhance its flow for a more user-friendly experience from the perspective of its users.
Objectives
The goal of this project was to critique the Seoul Bike app and propose a new design to enhance user experience.
Ease of use
To ensure that even first-time users can easily use the app
Improved UX
Revise inconvenient aspects and new features to address issues
Improved UI
Improve usability through the unification of the overall GUI
Product Analysis
Before asking users about their experience using the Seoul Bike app, we took a look into the design elements and analyzed its usability and consistency.
User Persona
We surveyed and interviewed users to gain a better understanding of pain points and needs. The results were then cumulated to two user persona.
Sieun Yu
Age
25(F)
Job
Part-timer
Info
Prefers planned commuting
No driving license
Scenario
Living not far from work, she often use public transport for commuting. Recently, a Seoul Bike rental station opened near her home, so she bought a subscription. Whenever she visits an unfamiliar neighborhood on the bike, it is hard to find the exact location for return.
Needs
Quick login and usage
Subscription plan
Easier way to find bike return spots
Sejin Han
Age
40(M)
Job
Developer
Info
Terrible with directions
Scenario
He enjoys using the Seoul Bike for a change of mood during his commute, but as someone who often gets lost, he frequently has to check the map. He wishes there was a navigation feature to make this process easier. Additionaly he had payed extra fees several times due to issues with return.
Needs
Station-to-station navigation feature
User friendly returning process
Design
Colors, typography and icons were adjusted to better present the service.
Colors
We added vividness to the original colors of the Seoul Bike to enhance visibility and brand presence.
#09CE41
#002B3D
Typography
Icons
Screens
Light Mode
Splash
A walkthrough guide was added to the app to help new users understand how to use the service.
Main Screen
Unnecessary elements were removed from the existing main screen, and it was redesigned with a more intuitive and familiar user interface.
Tickets
The process of purchasing passes was simplified to allow users to easily select and buy their desired pass.
Renting
A new QR scan and number input screen was designed to provide a consistent visual. Pop-up interfaces were also systemized to be utilized throughout the app.
Dashboard and GPS
A dashboard screen was designed to provide important information and features.
A graph was used to inform the remaining use time intuitively, and a GPS navigation feature was introduced considering the needs of users.
AR Map
An AR map was added so that users could find the return station more quickly and easily.
Return
목적지 근처의 대여소 위치를 확인하고 대여소 to 대여소끼리의 길 안내를 통해 주행이 수월해진다.
Dark Mode
